In the world of marketing, gaining the trust of customers is very important for every business. However, most business owners struggle to find a better way to lure potential customers.
You can highlight and build strong bonds with your customers by running a more “humanized” marketing strategy, one of which is conversational marketing.
This strategy aims to provide customers with a better experience, which means you help them have a good experience with your brand and show them that you value them as individuals.
The term conversational marketing may still not be popular in the entrepreneurial world. However, this marketing strategy is predicted to be a new trend in the future.
It’s time to ‘humanize’ brands with conversational marketing. Here are the six best ways to humanize your brand with conversational marketing.
1. Convenient Conversational for Customers
Customer convenience is a major part of conversational marketing. Some companies often lose customers because they give slow responses.
Some factors are hard to avoid, such as customers communicating with your brand at different times depending on what fits into their schedule. For example, they may be able to chat before work and chat again later that night after their children have gone to bed.
Your business needs to be responsive and talk to customers in real-time, but it’s also important to continue those conversations at a pace that suits the customer.
Understanding this, you need the right automation tools to help you respond to customers so you don’t lose customers. These efforts are an important part of conversational marketing.
2. Show Off Your Personality
With conversational marketing, you can showcase your brand’s personality to customers in many ways, such as through video content that explains your brand’s personality through visuals, tone of voice, and deliver messages in an appealing and easy to understand way.
Types of videos that are suitable for showcasing your brand personality such as explainer videos, whiteboard videos, video tutorials, and so on.
Through video content, you can not only convey a conversational message but can also give an emotional touch to customers and help customers to understand more about your company’s brand’s personality.
Not only that, but you can also add stickers, emojis, and even GIFs to your responses. Interestingly, you can put a human face on your brand and your customers see you as a human-like brand rather than a faceless brand.
3. Context in Conversational
When a conversation with consumers takes place, people will expect the context to be more friendly and conversational so that it can provide an atmosphere like talking to friends.
Even though this conversational marketing uses AI, it doesn’t mean ignoring the human touch and using a robotic tone.
It still uses an AI set auto-messaging to provide a more personal conversational tone. That way, customers will feel much more comfortable interacting and increase your customer engagement.
Make sure to avoid using large and verbose text. It can just overwhelm your customers. Keep providing an atmosphere like talking to friends but friendly and polite so that it gives a good impression.
4. leveraging Soft-Selling
One of the best ways conversational marketing attracts customers is through soft-selling techniques. This technique provides services at any time for customers who need conversation to solve their problems.
Soft selling is low-pressure, persuasive, and subtle. It may not generate sales the first time the product is presented, but it will help drive repeat sales and increase customers’ loyalty in the long run.
This sales technique relies on repeating an idea, message, or communication from the desired conclusion. Tactics like this tend to be more persuasive so they are more likely to attract potential buyers.
5. Built-in Customer Feedback
The next way is you can gather feedback from customers and business leaders play an important role in further conversational marketing strategies.
You can use chatbots when requesting feedback to increase customer engagement, such as:
- Answer frequently asked questions about which data is already available,
- Collecting feedback from potential or current customers
- Promote brands, events, and contents
Using chatbots as a conversational marketing strategy can provide a great experience with your brand on a personal basis. Bots help direct customers to the right department and save your employees time.
They can also determine if someone isn’t a good fit for your product to ensure you’re spending quality time on prospects who are more likely to make a purchase.
6. Use Convenient Channels for Your Customers
When you want to attract more customers, you must know what your target customers need, what kind, and what channels they use. For example, most of your target audience is millennials
Conversational marketing is about meeting customers where they are and delivering value. So you need to know what channel your target customers are using and how you can reach out to communicate with them by making a good impression.
Most people prefer to communicate through bots, Facebook Messenger, and other social media channels. Once you know where your targets are, it will be easier for you to reach your target customers and communicate with them to introduce your brand and business.
Takeaway
Conversational marketing is an effective way when you want to market your brand to your customers in a way that will help your customers understand your brand better.
Of course, you don’t rely on conversational AI alone but also give it a personal touch so it doesn’t take away the real human essence of your conversational marketing strategy.
Conversational marketing can create a sense of comfort and trust between companies and consumers and provide opportunities to communicate with each other to build customer trust and loyalty
That’s why it’s time for you to humanize your brand with conversational marketing. You can follow the method mentioned above in humanizing the brand with conversational marketing.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video production. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro